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Posted: Wed, April 2, 2008
Firm: SMEs use search engines for internet resourcesWith a growing number of small and medium sized businesses (SMBs) taking to the internet to improve their customer base and efficiency, technology providers have been tailoring their offerings to targets this important market segment.That is according to research from IDC, which indicated that Google, Microsoft and Yahoo! are the leading firms that SMBs look to for their internet resources. The research also indicated that SMB use of different internet resource providers varies across different vertical sectors more so than across different sized companies , and that most providers cater to a unique mix of SMBs. "The opportunity for providers of online capabilities to SMB companies worldwide will continue to grow in the years ahead, despite apparent industry consolidation," suggested Merle Sandler, research manager for SMBs at IDC. "Alliances and relationships will be increasingly important, moving forwards, and industry players will have to continually enhance their value propositions." According to IDC, companies that use Microsoft tend to be larger and spend more on average for their internet resources, while those citing Yahoo! tend to be smaller. 
© Adfero Ltd
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