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Posted: Fri, March 7, 2008
European enterprises encourage adoption of green IT servicesLeading organisations from Europe are making a sustained drive to go green and are tasking IT departments with helping them reduce corporate energy consumption, according to new research from Forrester.The analyst found that this move by enterprises towards environmental responsibility is encouraging IT vendors to seek help from professional service providers to implement green initiatives for the procurement, operations and disposal of IT resources. Forrester also observed that strategists from a large range of IT services providers – from data centre specialists to corporate strategy consultants – are looking to participate in this emerging global market. Speaking to business technology website IT Week, Forrester analyst Christopher Mines said that initial efforts to make IT greener will focus on data centre energy efficiency. "It's top-of-mind for most clients because problems like growth or power capacity limits, and returns like energy cost savings, are highly tangible," he explained. The analyst predicted that the market for Green IT consulting services would be worth $4.8 billion (£2.4 billion) in user spending by 2013, with European spending peaking at $2.1 billion in 2014. 
© Adfero Ltd
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