Posted: Wed, August 23, 2006
Profile: Zipporah
by Sali Earls
Cardiff based Zipporah develop and implement strategic IT solutions for the public and private sectors. The company's work includes an ebookings product, designed to provide valid online bookings
and intelligent workflow to help improve service levels and delivery.
Recent customers have included the British Film Institute, the Local eGovernment Standards Body and several local authorities.
Scott Burton, Technical Director at Zipporah, told Sali Earls more about the company.
What's the history of your
company?
The company was formed in July 2003 with a view to providing high quality value for money products that combined cutting edge technology with very clear business benefits. When the company
began, it started by providing technical and business consultancy to public sector organisations with a view of investigating the market place and creating sufficient funds to finance product
development.
During its consultancy phase, the organisation worked for the Local eGovernment Standards Body providing technical consultancy and helping to develop technical standards and maps. These
would benefit all local authorities in their moves towards eGovernment. We also programme managed several ongoing targets for local government including the delivery of the ESCR (Electronic Social
care Record) a piece of work that is intended to fit within a wider roadmap for ensuring the safety of children and a vital area in the fight against any repeats of Soham. In addition to this we provided
consultancy for London Borough of Bromley, South Somerset District Council and the British Film and Television Archive, ranging from project management to full business process mapping and
re-engineering exercises.
During the first year of the business we chose to use our mix of technical and business skills to develop products that would be relevant for local authorities and added value to service areas. It was
during this time that our product 'ZEBE-D' was developed in order to provide an electronic booking service for local authorities. We began by working with service areas that were being reviewed by
local government and through this we were chosen, following a long search and selection process, as the implemented system for the EnCORE National Project for bookings.
Since this time we have established ourselves as a key part of the online bookings market for local authorities, with some of our modules becoming the market leaders in their field. We are continuing
to develop new booking services and have been working on additional product suites to complement ZEBE-D. We aim to provide a full range of services to both the public and private sector with
solutions such as customer interaction system and recruitment systems.
What unique products/services does your company provide?
Our primary product is ZEBE-D, an online bookings system which is built to all nationally accepted development standards and delivers a full bookings and resource management service. The product
included the capacity to do the following:
- Book general appointments
- Manage resource allocations
- Schedule resources
- Deliver reports ranging from utilisation to income reports
- Use a portal to enter various criteria to find the venue/available appointment that best suits your own needs.
- Create events that can be booked and paid for
- Create courses that can be booked and paid for
- Manage a full training database to identify course pre-requisites, refresh courses needed or general training needs
- Keep customer databases of all details and interactions and provide mail shot capabilities as part of this
- Provide audit trails for all staff interactions and link with LDAP/Active Directory
- Allow customers to interact with live data to make requests or monitor requests made
What's been the key to your success?
Our success has very much been based on joining together an understanding of the technical side of product and service delivery with the business needs of a client. It is more difficult than it sounds!
All too often a technical mind will deliver things exactly as described and won't really understand the nature of the business to which it is delivering. This can lead to a beautifully built system that doesn't
give the customer what they need.
A correct mix of business process and technical understanding can really mean that clients get what they want. Our policy is to work closely with the clients and get a suitable understanding so that
we are all talking about the same thing; it allows us to get it right first time and that really pleases our clients. We do very little advertising within the business as our clients will readily tell others they know
about what we have done and it just builds from there.
I think we were also particularly lucky in that we have been able to hand pick our teams for their mix of skills, because we have maintained steady growth and management we are able to look for
those people who are the very best in the areas we want to work in and have had them join the business. I think they see what we are trying to achieve and realise that it's an exciting time and an
exciting opportunity.
When we started the product build, a vital element was that we would undertake a modular approach to our development that ensured the system was extensible to a very high level. This allows us
the sort of flexibility that clients crave but few suppliers really provide. We have ensured that whenever we add functionality it is maintained in such a way that avoids the complications of long overhauls
to include it in existing systems. In fact, we have probably exceeded our own flexibility and can now tie our products together into a suite that interacts to provide the full customer and staff management
as well as resource and bookings functions.
The last thing I would quote would be the organisation skills of my partner. I'm very involved in making sure the product is all it should be for our clients but I don't think we would be as well known
and sought after if it wasn't for my partner Emma Powell. She makes sure everything is constantly moving forward and puts a lot of drive into what we do. Every organisation needs someone like that,
someone who can make all the ideas and plans become something substantial.
What one piece of outside technology has benefited your company most?
I'd have to say that, as a developer who began in Java and JSP, I have found the C# and .Net to be a real step forward for Microsoft in allowing people to build real enterprise projects. The tools that are
now provided for development are so much more advanced and useful than what I started using when I first began developing products.
What I think has become invaluable over time is the use of source control and testing tools for software. When your building large scale projects in a suitable fashion for code reuse, extension and
continual development for several different clients, these tools really make a big difference in helping to keep things controlled. The test scripts can be written and re-used to test everything each time
you make the changes and the ability to apply source code control really helps as it gives you a roll back position and easy management of code.
What one piece of advice would you give to start-up companies in your field?
The key is to be sure you understand the business issues that you will be facing. You should finish a job with the capacity to be able to join your clients company and do the job that your system is
intended to do (i.e. if your providing services to a council department at the end of the process ensure that you could take and deal with a call into that department where you are building). Your clients
will appreciate the understanding you have and will have faith in you as an individual and the company, and that makes the working relationship so much easier. Understanding the business also
should allow you to ensure that you are going into the right market. There can be few things worse than building a system and trying to fight it out in a market where there are too many big players.
Understanding the business will also help you with marketing, an incredibly important area and very large too (we are still working our way through how much there is that you can do!).
If I could offer another piece of advice it would be to ensure that you have faith in the product you are building and know that the people around you do too. It is amazing how good a salesman
anyone with faith in what they deliver can be.
Where do you see your company going in the future?
As I mentioned earlier, having built up a name for ourselves in the public sector we are now looking to break into the private sector as there are still so many opportunities out there. We are also
developing new products that will take forward more of the management of staff and customer interactions which still seem to be very much left with minimal access from a more open interface like the
internet.
One of our bookings modules for the registration service (births, deaths marriage etc) has also started to get some interest from services outside the UK so we hope to start looking at a more
international profile over the course of the next few years.
Find out more about Zipporah at www.zipporah.co.uk.
Send a comment about this article to editor@itwales.com.
|