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Posted: Mon, June 20, 2005 ETL Solutions logo

Profile: ETL Solutions

by Sali Earls


Winners of this year's Technium Challenge, ETL Solutions are a North Wales based data integration company. Sali Earls spoke to ETL's CEO, John Bigerstaff to find out the secrets of their success.


What's the history of your company?
ETL Solutions was founded in 2002 as a management buyout of PrismTech's data integration product and development team following investment funding from Finance Wales and the National Assembly for Wales.

We concentrated initially on three main market sectors - Geoscience, Finance and Education. We launched Version 2.0 of our product (Transformation Manager) later that year and within 18 months successful proofs of concept had been completed and licences ordered from major companies and organisations in all three sectors.

By now, we have also expanded into the Supply Chain sector and our product has developed dramatically in features and flexibility.


What unique products/services does your company provide?
ETL Solutions product is called Transformation ManagerOur product is called Transformation Manager (TM). It is a data integration suite that enables companies to exchange and update complex data between different computer systems without costly reformatting. It has been adopted by global financial institutions as part of their global trading systems, by oil companies to move historical data to new systems and by companies integrating their supply chain.

TM provides for the creating, testing and debugging of data transforms between virtually all forms of data, by Extracting, Transforming and Loading the data according to the users' requirements.

We're not just a software products company, however. We offer a full range of services, such as consultancy, training and customer support.


What's been the key to your success?
First, the quality of our employees. We have a team that is both highly qualified and committed. ETL has nearly 35 collective years of transformation experience. We believe in offering a high level of customer service and support. We aim always to satisfy the customer's needs and demands.

ETL Solutions with their Technium Challenge trophy.  
L-R: John Bigerstaff, CEO; Tony Eastwood, Chief Technical Officer; and Karl Glenn, Business Development DirectorSecondly, a high quality product that can successfully handle the most complex data integration requirements.


What one piece of outside technology has benefited your company most?
Ironically, it is not one technology that has benefited us, but the countless technologies with their conflicting data formats. This very confusion has given our company its' raison d'etre.


What one piece of advice would you give to start-up companies in your field?
Ensure that your clients are completely satisfied, listen to all feedback and respond appropriately.


Where do you see your company going in the future?
The future looks most promising with more and more international clients and partners using our product each month. We are seeking to recruit new people to the business to fit a variety of positions and expect to widen the client base in the existing sectors as sell as entering some new sectors this coming year.



Find out more about ETL Solutions at www.etlsolutions.com.




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